Every brand is in a different place, so every project looks a little different. Some need a clear strategy, some need help running their channels, and some need a second pair of eyes on what their team is already doing.
Here is where I usually come in. You can choose one area or combine several, and we can always start small.
When your brand is great, but hard to put into words.
This is where everything else comes from. Together we define who you're really talking to, what you want to be known for, and why someone should choose you over everything else competing for their attention. Once that is clear, every post, campaign and decision becomes easier.
Typical outputsPositioning and brand story, audience and personas, tone of voice, key messages, competitor review.
When there's too much content and not enough direction, or not enough content to cut through.
Content pillars, a clear role for each channel, recurring formats and monthly calendars. Sometimes that means doing less, but better. Sometimes it means producing smarter, and focusing on the formats that actually cut through the noise. Either way, the goal is a rhythm your team can keep up with, where every piece of content has a reason to exist.
Typical outputsContent pillars, channel strategy, recurring formats, monthly calendars, copywriting, scheduling and publishing.
When you're spending, but without a clear funnel behind it.
Spend smart, not just big. Campaigns on Meta, Google and LinkedIn, built step by step: getting known, building interest, bringing people to your site, and reminding the ones who are not ready yet. With tracking that works, and a monthly report that tells you what to do next, not just what happened.
Typical outputsPaid strategy, funnel structure, campaign setup and management on Meta, Google Ads and LinkedIn, tracking, budget planning.
When you have the team, but not the time.
A senior marketing partner alongside the people already doing the work, monthly or quarterly. You don't need another supplier. You need someone to help decide what matters, challenge ideas, and keep the direction steady when things get busy.
Typical outputsRegular strategy sessions, marketing direction, review of internal or agency work, quarterly planning.
When the thinking needs everyone in the same room.
Facilitated sessions for founders and teams. Positioning workshops that end with a shared direction, not a document that sits in a folder, and practical training for teams who want to create their own content with confidence.
Typical outputsBrand strategy sprints, positioning workshops, content capture training, on-site coaching.
When there's a big moment to get right.
Campaign launches, influencer activations and content production, from the first idea to the shoot and the rollout. This is where my years at Tommy Hilfiger come in: big moments, many people involved, and a plan that holds on the day.
Typical outputsCampaign launches, influencer strategy and activations, shoot planning, on-set content direction, content production support.
If you're not sure where to begin, here are three ways to start. Each one can be adjusted, and if what you need looks different, we'll shape something around it.
A close look at what you're publishing today, what's working and what's holding you back. You receive a written review with clear priorities.
About one week
A focused workshop with the people who make the decisions, with the preparation beforehand and a clear recap after. You leave with your positioning, audience and content direction agreed.
Two to three weeks
The full foundation: positioning, audience, content pillars, channel roles, formats and a way to measure it all, handed over as a system your team can run.
Four to six weeks
Most of my work is shaped around the brand. Tell me what you need and we'll find the right format.