# PBV Agency

> Marketing strategy for hospitality and lifestyle brands. PBV Agency B.V. is run by Pauline Ventura, based in Amsterdam and working worldwide, in French and English.

PBV stands for People, Brand, Vision. Pauline started in hospitality (EHL, BSc in International Hospitality Management), then spent ten years in luxury and fashion: agency side at Digital Luxury Group in Geneva, then in house at Bulgari and Tommy Hilfiger, where she led global social media for a community of 37 million. She also lectures on Content and Social Media for the Luxury Industry at École Hôtelière de Genève. Today she works with hotels, restaurants, camps and lifestyle brands as a strategic partner.

## Services

- [Strategy and Positioning](https://pbvagency.com/services/#strategy): When your brand is great, but hard to put into words. Positioning and brand story, audience and personas, tone of voice, key messages, competitor review.
- [Content Systems](https://pbvagency.com/services/#content): When there's too much content and not enough direction, or not enough content to cut through. Content pillars, channel strategy, recurring formats, monthly calendars, copywriting, scheduling and publishing.
- [Paid Media](https://pbvagency.com/services/#paid): When you're spending, but without a clear funnel behind it. Paid strategy, funnel structure, campaign setup and management on Meta, Google Ads and LinkedIn, tracking, budget planning.
- [Advisory](https://pbvagency.com/services/#advisory): When you have the team, but not the time. Regular strategy sessions, marketing direction, review of internal or agency work, quarterly planning.
- [Workshops and Training](https://pbvagency.com/services/#workshops): When the thinking needs everyone in the same room. Brand strategy sprints, positioning workshops, content capture training, on-site coaching.
- [Bespoke Projects](https://pbvagency.com/services/#bespoke): When there's a big moment to get right. Campaign launches, influencer strategy and activations, shoot planning, on-set content direction, content production support.

## Selected work

- [Les Elfes International](https://pbvagency.com/work/les-elfes-international/): Full-Funnel Strategy, Paid Media & Content Systems. A Swiss camp families have trusted since 1987, and a brief to grow its digital presence and generate leads. Here is what changed.
- [Me and All Hotels](https://pbvagency.com/work/me-and-all-hotels/): Content Strategy, Channel Architecture & Paid Amplification. Nine hotels sharing one Instagram account, and a capable team. How the account now works harder for the brand, every hotel and future guests.
- [Tommy Hilfiger](https://pbvagency.com/work/tommy-hilfiger/) (Before PBV): Global Campaigns, Fashion Week & Cultural Moments. Global social media for a community of 37 million, from New York Fashion Week to a summer in Mykonos.

## Pages

- [About Pauline Ventura](https://pbvagency.com/about/)
- [Services and where to start](https://pbvagency.com/services/)
- [Work](https://pbvagency.com/work/)
- [Contact](https://pbvagency.com/contact/): pauline@pbvagency.com

## Contact

Email pauline@pbvagency.com, or use the form at https://pbvagency.com/contact/. LinkedIn: https://www.linkedin.com/in/paulineventura. Instagram: https://www.instagram.com/pbvagency.